The “How To” post is a classic and straightforward structure. It’s a great fit for giving small business or startup advice—there are a lot of things that entrepreneurs will need to know how to do! It’s also a fantastic format to use in any niche if you’re trying to build a successful blog, as educational content is hugely popular online. You’ll find how to posts on blogs ranging from travel to parenting to crafts to DIY.
In this example, you can see that I’ve broken the process into numbered steps, covering everything from knowing if you’re ready to guest post to pitching and writing your post to getting even more from your guest blogging efforts.
Tip: Check out the table of contents for the post near the top, which lets readers jump straight to different steps. This is a great blog feature to include for “how to” posts that might take readers a while to implement—it helps them come back to your post again and again, picking up where they left off.
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
